My Top 10 Most Repurchased Makeup Products
We all have those “holy grail” beauty products that we repurchase time after time – and for good reason. They work! There are a handful of items that I classify as holy grail beauty products or items I continuously replenish upon completion. I think it says something when you buy a replacement of an item several times or more.
The following products do exactly as I need them to do – time and time again. And of course, I had to share them with you!
I love getting recommendations based on beauty gurus that I know and have come to trust. Before I purchase any beauty product, I always do my homework by reading reviews and watching videos. It’s the best way to virtually test-drive products before you make the mistake of purchasing them and end up asking for a refund.
I shop for most of my beauty products at Sephora and Ulta.
So, let’s get started!
1 – Hourglass Ambient Lighting Powder – Create the perfect illumination for your face with Hourglass Ambient® Lighting Powder. Infused with the innovative Photoluminescent Technology, each finishing powder captures diffuses and softens the look of the skin. The micron-size, color-correcting particles refract light and create transparent coverage, filtering out harsh light and refining the appearance of the skin.
I never go a day without this powder. It’s my go-to all illuminating take 10 years off your face powder! They are available in six shades. The shade I love is called Dim Light – it’s truly transformative! I’ve been stopped by women and asked what powder I’m wearing on my face – that’s how amazing it is. It imparts a natural glow and makes your skin look flawless. I had to put this as my number one product because it is. I’ll keep repurchasing this product until Hourglass stops making it – and then I’ll probably have to go to the darknet to get some more lol.
2 – Kat Von D’s Studded Kiss Lipstick – Kat Von D’s Studded Kiss Lipstick is infused with vitamins A, C, and E, an antioxidant complex that leaves lips feeling soft, and the Crème BrĂ»lĂ©e scent provide a subtle, sweet experience when you apply it. Designed by Kat to resemble one of her favorite bracelets, the black, monochromatic casing is uniquely studded and topped with her KVD monogram on the outer crown and bullet.
Aside from my MAC lipstick obsession, Kat’s lipsticks are in some cases, as nice or even better in terms of color, quality, and performance. At times, it’s hard to order the colors I want because they are out of stock – everyone is obsessed! One of my favorite colors is called Lovecraft (matte mauve pink nude (cult favorite). Grab it while you can!
3 – Anastasia Beverly Hills DIPBROW Pomade – A smudge-free, waterproof pomade formula that performs as an all-in-one brow product. This creamy, multitasking product glides on skin and hair smoothly to create clean, defined brows. The standout formula works as a brow primer and provides color, sculpture, and shading. It is ideal for oily skin and in humid climates.
When it comes to brows, Anastasia nailed it. The whole line of brow products is great. This pomade is my favorite that I repurchase all the time. With pomade, you can clean sleek lines and the ability to create a soft or dramatic brow look. It comes in 11 shades ranging from the lightest to darkest to mid tones of brown, blonde, red, and ashy. I’m a brunette and I wear soft brown. I personally don’t like a very dark colored brow so I always use a shade up. 
4 – Benefit Cosmetics They’re Real! Lengthening & Volumizing Mascara – This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious silky lashes that won’t smudge, clump, or dry out.
Benefit Mascara is hands down the best mascara I’ve ever used – and I’ve tried hundreds. The secret is not only in the formula but also in the brush. It doesn’t cake, smudge, or flake. You can’t ask for better than that.
5 – NARS Radiant Creamy Concealer – Ideal for all skin types, Radiant Creamy Concealer is a multi-action formula that instantly obscures imperfections, blurs the appearance of lines and wrinkles, and hides dark circles and signs of fatigue. Hydrating and luxuriously smooth, it layers lightly for buildable medium-to-full coverage and a naturally luminous finish. The multi-active botanical blend hydrates, firms, reduces redness and strengthens the skin by helping its barrier retain vital moisture. It also delivers antioxidant protection to protect the skin against damaging free radicals. Skin becomes visibly smooth, soft, and more even-toned. Mineral tone balancing powder works to optically correct, not mask, imperfections to keep skin looking flawless. A single stroke of Radiant Creamy Concealer keeps the complexion looking fresh and creaseless. It goes on smoothly, blends easily, and stays in place all day. Comfortable and hydrated, skin glows with new radiance over or under foundation and looks beautiful—even when bare.
One of my top favorite concealers hands down. The formula is creamy, it does not settle into lines, and the choice of shades are a perfect match. I also love applying it with the doe foot wand. it glides on precisely and evenly for perfect application every time.
6 – MAKE UP FOR EVER Mat Velvet + Mattifying Foundation – A shine controlling, oil-free, water-resistant, complete coverage liquid foundation that hides imperfections, evens out skin tone, and mattifies with a non-oily, perfectly powdered finish. The result is flawless and lasts for hours. The shade ranges are spot on!
I always prefer a mat finish for my foundations. I think as you age, it’s important to not look overly dewy as those products have a tendency to settle into fine lines. This Mat Velvet foundation leaves my skin looking flawless. And flawless at any age is a good thing!
7 – EstĂ©e Lauder Double Wear Stay-in-Place Makeup – A 15-hour, flawless foundation that stays looking fresh and natural through heat, humidity, and nonstop activity. EstÄ“e Lauder’s Double Wear Makeup delivers flawless, 15-hour staying power, and it is natural-looking for carefree coverage. A lightweight, oil-free, and buildable formula, it doesn’t change color, leaving your makeup looking as fresh as when you first applied it.
Like most women, I have at least several brands of foundations in my makeup arsenal. EstĂ©e Lauder Double Wear Stay-in-Place Makeup and Nars are tied for first place so I had to add this as well. It’s a definite repurchase for me. It’s a cult favorite among beauty gurus and after trying it for the first time, I knew why. It doesn’t budge, fade, or settle in line. The shade line is a guaranteed match. It really does wear for at least 15 hours and if you apply powder throughout the day even longer. 
8 – MAC Lip Pencil – A long-lasting lip pencil that is a cult favorite. Spice (featured below) is the color I always reach for first. It goes with so many lipstick shades it’s almost hard to believe. I love filling in my lips with Spice first and then applying my lipstick. It’s almost budge-proof when you apply this way.
I have so many MAC makeup products that I repurchase, but if I had to recommend one, it would be this lip pencil. You can’t go wrong with this color. It’s addicting and will transform the way you apply lipstick, I promise.
9 – MAC Mineralize Skinfinish Natural – A slow-baked powder with 77-Mineral Complex that provides a natural, dimensional finish.
A powder I repurchase constantly. The finish is almost magical. No creasing, light and very wearable. This powder is a staple for setting my foundation. I like to apply it with a brush for overall coverage. The shades are spot on and guaranteed to match your skin tone.
10 – MAC PREP + PRIME FIX+ – A lightweight water mist that gently soothes and refreshes skin and finishes makeup. A lightweight mist of water packed with vitamins and minerals infused with a blend of green tea, chamomile, and cucumber to gently soothe and refresh the skin. Gives an instant boost of hydration while delivering a soft sheen to refresh and finish makeup.
- Soothes and refreshes skin
- Hydrating
- Dermatologist tested
- Ophthalmologist tested
- Non-acnegenic
I’ve been using Prep + Prime Fix+ for years. Once you use it, there’s no turning back. If you do a search on YouTube, you’ll see the many uses it has as well. Another cult product and rightfully so!
I hope you got some great ideas for your next makeup purchase. These products are a tad on the high-end but well worth it. Please let me know if you have any questions about any of the products I featured here today. I’ll be more than happy to answer them promptly for you.
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As a 46-year-old woman who owns absolutely no make up except for an old tube of mascara – – I’m praying you will be in Las Vegas next week!!!
Oh wow Carla, no makeup at all? It’s never too late to get started :) I wish I were going to be in Vegas. I hope you have a wonderful time of it there.
Oh yes, I have my favorites as well, and keep them well stocked! I don’t go out without makeup…even when I dive!
lol I would probably do the same thing. I love using makeup products that are cult favorites because overall, they are the best! Us women know what works and what doesn’t. Thanks much Tam and have a wonderful weekend!
You have some wonderful items here. I don’t wear makeup except my go-to is lipstick. And at times a fill in eyebrow pencil, you know for those thinning eyebrows. Other than that, that’s all this gal owns.
Thanks for stopping by Michelle, I’m glad you liked the post! These products are cult favorites and rightfully so, they are all amazing. I hope you get to try some of them. I think you are going to find some new loves here! Have a wonderful weekend!
I love when you say really lasts or takes off 10 years. I have printed this blog! Thanks
Thanks Haralee, You will love those products they are all cult favorites. I don’t do a day without using the Hourglass powder. It’s truly that good! Thanks much and have a wonderful weekend!
I’ll have you know I pinned this before I even finished it. I know you are a beauty junkie and so I am IN! Thanks for sharing these great products.
You will love those products Carol. They are all cult favorites. I think that lipstick shade would look amazing on you! And the Hourglass powder is truly transformative. I don’t do a day without it. Let me know if you get any of them! Have a wonderful upcoming weekend!
Perfect timing for me! I am almost out of foundation and blush. I shall try some of these tips! I am always open to new make-up products. Plus, who doesn’t want to have their face look 10 years younger? Can I rub this on my boobs, too???
So glad you enjoyed the post Ellen. I love learning about new products that are cult favorites. And yes, I’ll take 10 years off any day of the week lol Thanks much for stopping by and have a wonderful weekend!
OOH I love reading about makeup and skin care. My brows and lashes are my problem as they are fading with age. I get them tinted but am always looking for new products to try. I’ll be back to read more of your posts. Have a great day.
Hi Sue, I do too! That’s how I find out about new makeup products too. If your brows are sparse you are going to love that pomade. There is nothing like it out there. Thanks much for stopping by and have a great weekend!
I think the first one I will get is the Hourglass face powder and then the mascara. Thaks for a great list of makeup to try.
Oh my gosh Sue, you are going to go gaga over that powder. It’s a bit pricey but lasts a long time. You will also LOVE that mascara. It’s like no other I promise. And that lip color will look fab on you too! Let me know how you make out and if you get them. I couldn’t go without those products!
I don’t wear makeup nearly enough but I’ve been jonesing for a trip to Sephora so I thank you for the inspiration :) This sounds incredible in particular–Hourglass Ambient Lighting Powder. I have never even heard of such a thing! Also the Kat Von D lipstick line sounds incredible…
Hi Charlotte, You will LOVE the Hourglass powder. It’s like nothing I’ve ever used before. Let me know if you get it. Also, the Kat lippy is amazing too! Glad you enjoyed the post! Have a wonderful upcoming weekend!
I need all of the help I can get when it comes to makeup tips! I don’t wear it often because it makes me feel claustrophobic. Still there are times when I want to look good and growing up in an all-male house I just never learned the way I should have. You and I have the same coloring and hair so I think what works for you would work for me as well! Thanks for the great tips! I pinned it and shared it as well!
Hi Rena, Does it really make you feel claustrophobic when you wear makeup? I think you just need to get used to wearing it and the feeling of it. Yes, the same colors would be perfect for you. Let me know if you ever need help. I’ll be more than happy to help you out. xo
Great list. I love the lipstick shade and would love to try the brow pomade. My brows have disappeared over the years.
Hi Rebecca, I love that lipstick shade too. I always have to get two of them because they sell out so fast! If your brows are sparse, you will love that pomade. It’s wonderful. Thanks much for stopping by!
You always have the best beauty tips and lists! I need to take you shopping with me. That lipstick color is rockin!
That would be fun! We don’t live that far from each other…we should plan a day to do it lol. I love that color too and it’s so hard to get at times because it’s so popular. It looks great on everyone!
Great makeup blog post! I bought them all too ha!!!
I know lol we have the same taste in makeup xo
I love that Nars concealer! Definitely going to have to try the MAC Prep & Prime and the Hourglass Lighting Powder. I keep hearing great things about both those products!
Nellwyn | http://www.thecardinalpress.com
Hi Nellwyn, Oh yes. NARS makes one of the best concealers I’ve ever used. You will LOVE the Hourglass too. It’s like nothing I’ve ever used before and is a cult favorite now for millions. Let me know how you make out with them. Also, everything MAC is a dream too. Thanks so much for stopping by to say hi and comment. I hope you stop back again soon!
Carolann